Basis Global Technologies Inc, a marketing software provider, has filed Form S-1 Registration Statement on January 14, 2022 with the U.S. Securities and Exchange Commission to raise up to $100 million IPO. Pricing terms are yet to announce.
The company is recognized by its users and industry market research companies as a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Their platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.
The Chicago, Illinois-based company was founded in 2001 and booked $507 million in revenue for the 12 months ended September 30, 2021. It plans to list on the Nasdaq Global Select Market under the symbol “BASI.” Goldman Sachs, BofA Securities, RBC Capital Markets, BMO Capital Markets, Stifel, and Needham & Co. are underwriters of the IPO.
The company engages Fenwick & West LLP, Mountain View as US Securities Counsel, and Ernst & Young LLP as Independent Auditor.
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