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Pet Products and Services Provider BETTER CHOICE Set Terms for $41 Million US IPO

Esther Thin

Better Choice Co Inc, a pet products and services provider, has filed Amendment No 1 to Form S-1 Registration Statement on June 16, 2021 with the U.S. Securities and Exchange Commission to announce terms for its IPO.

The company plans to raise $41 million by offering 4.5 million shares at a price of $9. Assuming a successful IPO at the midpoint of the proposed price, the company expects a market capitalization of $266 billion.

The company is a growing animal health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. They sell premium products and super-premium products under the Halo and TruDog brands, both of which have a long history of providing high-quality products to pet parents.

The Tampa, Florida-based company was founded in 2001 and booked $41 million in sales for the 12 months ended March 31, 2021. It plans to list on the NYSE American NYSE under the symbol “BTTR.” D.A. Davidson is the underwriter of the IPO.

The company engages Meister Seelig & Fein LLP as US Securities Counsel, and Ernst & Young LLP as Independent Auditor.

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