Better Choice Co Inc, a pet products and services provider, has filed Form S-1 Registration Statement on May 24, 2021 with the U.S. Securities and Exchange Commission to raise up to $50 million IPO. Pricing terms are yet to announce.
The company is a growing animal health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. They sell premium products and super-premium products under the Halo and TruDog brands, both of which have a long history of providing high-quality products to pet parents.
The Tampa, Florida-based company was founded in 2001 and booked $41 million in sales for the 12 months ended March 31, 2021. It plans to list on the NYSE American but has not selected a symbol yet (RC ticker: BTRC.RC). D.A. Davidson is the underwriter of the IPO.
The company engages Meister Seelig & Fein LLP as US Securities Counsel, and Ernst & Young LLP as Independent Auditor.
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