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Marketing and Monetization Software Solutions Provider APPLOVIN Set Terms for $100 Million US IPO
2021-04-08

Esther Thin

AppLovin Corporation, a marketing and monetization software solutions provider, has filed Amendment No 2 to Form S-1 Registration Statement on April 7, 2021 with the U.S. Securities and Exchange Commission to announce terms for its IPO.

The company plans to raise $2 billion by offering 25 million shares at a price range of $75 to $85. Assuming a successful IPO at the midpoint of the proposed price, the company expects a market capitalization of $30.7 billion.

The company’s platform has driven over six billion mobile app installs for mobile app developers. Their software, coupled with deep industry knowledge and expertise, has allowed rapidly scale a successful and diversified portfolio of owned mobile apps.

The Palo Alto, California-based company was founded in 2012 and booked $1.5 billion in sales for the 12 months ended December 31, 2020. It plans to list on the Nasdaq Global Select Market under the symbol “APP.” Morgan Stanley, J.P. Morgan, KKR, BofA Securities, Citi and Goldman Sachs are underwriters of the IPO.

The company engages Wilson Sonsini Goodrich & Rosati, P.C. as US Securities Counsel, and Deloitte & Touche LLP as Independent Auditor.

#ipo #Nasdaq #AppLovin #marketing #monetization

 

 

 

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